Privacy Policy

Last updated:

July 28, 2026

Introduction

Welcome to toni (“we”, “us”, or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice or our practices with regard to your personal information, please contact us at [email protected].

This privacy notice describes how we might use your information if you:

  • Purchase our products and services
  • Engage with us in other related ways

In this privacy notice, if we refer to:

  • “Website”, we are referring to any website of ours that links to this privacy notice
  • “Services”, we are referring to our Website, products, and other related services

The purpose of this privacy notice is to explain to you in the clearest way possible what information we collect, how we use it, and what rights you have in relation to it.

1. What Information Do We Collect?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Website, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website, or otherwise when you contact us.

Personal Information Provided by You:

  • Name and contact data (email address, phone number, mailing address)
  • Payment information (credit card details, billing address)
  • Account credentials (username, password)
  • Order and shipping information
  • Customer support communication history

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Website.

We automatically collect certain information when you visit, use, or navigate the Website. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website, and other technical information.

2. How Do We Use Your Information?

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Website for a variety of business purposes described below:

  • To facilitate account creation and logon process with your consent
  • To send you marketing and promotional communications with your consent or as permitted by law
  • To send administrative information to you related to your account, purchases, or changes to our policies
  • To fulfill and manage your orders including payment processing, shipping, and customer service
  • To post testimonials with your consent
  • To request feedback about our products and services
  • To protect our Services for fraud detection and prevention
  • To comply with legal obligations as required by applicable law

3. Will Your Information Be Shared with Anyone?

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:

  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.
  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.
  • Performance of a Contract: We may process your information where we believe it is necessary to fulfill our contractual obligations to you.
  • Legal Obligations: We may process your information where we believe it is reasonably necessary for compliance with our legal obligations.

We may also need to share your personal information in the following situations:

  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf (e.g., payment processing, data analysis, email delivery, hosting services, customer service, and marketing efforts).

4. Do We Use Cookies and Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

5. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible, then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

7. What Are Your Privacy Rights?

In Short: You may review, change, or terminate your account at any time.

If you are a resident in the European Economic Area and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.

If you are a resident in California, you are entitled to request access to and deletion of your personal information, opt out of the sale of your personal information, and more.

8. Controls for Do-Not-Track Features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online.

9. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated “Revised” date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.